Free Actionable Looker Studio Templates
Are your marketing dashboards full of charts, but empty of answers? You’re not alone. Many marketers find themselves drowning in data but starved for clarity. That’s why we created Actionable Templates for Looker Studio. These aren’t just pre-built reports; they are strategic tools designed around a single principle: turning your complex marketing data into confident, decisive action.
Built on our Actionable Measurement Framework, each template moves beyond vanity metrics to answer the critical questions that drive growth. Instead of just showing you what happened, our templates are designed to help you understand why it happened and what you should do next. Stop guessing and start making data-backed decisions that grow your business. This is where data visualization gets to work.
Frequently Asked Questions
What is Looker Studio?
Looker Studio (formerly Google Data Studio) is a visualisation and reporting tool offered by Google. With Looker Studio, users can connect, transform and visualise data from various sources, creating dynamic and interactive reports and dashboards. There is a free and a paid (Pro) version of Looker Studio.
What is a Looker Studio template?
A Looker Studio template is a pre-built, fully designed report, often but not always copyable, that you can connect to your own data. Instead of building charts, tables, and visualizations from a blank canvas, a template provides a finished, professional-grade dashboard instantly. It saves you dozens of hours of work and is designed by experts to highlight the most important metrics for a specific purpose, like analysing SEO performance or tracking e-commerce sales.
Why are your templates "Actionable"? What's the difference?
Most templates focus on data visualisation; showing you metrics in charts. Our “Actionable Templates” are built on a strategic framework designed for decision-making. They are structured to answer specific business questions, provide plain-English summaries of what the data means, and offer “If-Then” suggestions for what to do next. The goal is to give you a clear path from data, to insight, to action, turning your dashboard into a tool for growth, not just a report.
What is Looker Studio's Data Control feature?
Data Control is a Looker Studio feature that lets you switch between different data sources without editing the template. When you open our template, you’ll see dropdown menus where you can select your specific GA4 property, Google Ads account, and Search Console property from accounts you have access to. This makes connecting your data as simple as making a selection from a menu.
Do I need advanced analytics knowledge to use these templates?
No. Our templates are designed for everyone from beginners to advanced users. Beginners can use the templates mostly as-is with simple interactions like dropdown filters. Advanced users have additional options such as drill-down actions on data tables to explore deeper insights.
How often does my data refresh in the templates?
Your data stays current automatically. You can manually refresh the data at any time using the refresh option in Looker Studio’s menu. Google’s native connectors handle automatic refreshing, ensuring your insights are based on up-to-date information.
Do these work with Looker Studio free accounts?
Yes, our current templates work with free Looker Studio accounts. You don’t need a paid Looker Studio subscription to use them.
Are more templates coming?
Yes, we’re continuously developing new templates to help marketers make better data-driven decisions across different marketing channels and business scenarios.