Actionable Google Marketing Template
Feeling overwhelmed by the sheer volume of data in Google Analytics 4 (GA4), Google Ads, and Search Console? The Actionable Google Marketing Template integrates all three but leaves out the vanity metrics and gives you what you need to answer your most important questions so you know what is working and what is not.
USD $500
GA4 | Google Ads | Search Console Looker Studio Template: A Quick Tour
Watch this short video to see how the template helps you navigate your Google marketing data, identify key trends, and uncover actionable insights.
Dashboards That Drive Action—Not Just Numbers
Powered by Our Actionable Measurement Framework
This template isn’t just about charts; it’s built on our unique Actionable Measurement Framework. We guide you from Data to Knowledge to Action by helping you ask the right questions and understand the answers, leading to smarter marketing optimisations.
How it Works
1
Buy
Purchase the template
2
Copy
We’ll share the link to the full template that you can then copy.
3
Take Action
Utilise the pre-built dashboards and QnA sections to analyse performance, identify opportunities, and make data-driven decisions to optimize your Google marketing efforts.
Purchase the Actionable Google Marketing Template
Review Your Order
Review the order and click Proceed To Checkout.
Enter Your Name and Email
Enter your first and last name and email.
The email must be a Google Account you intend to use with Looker Studio.
Pay
Add your payment details and pay.
Copy the Actionable Google Marketing Template
- Click the Edit and share button to the top right.
- On the Review data access before saving screen that appears:
- Click Edit to the right of GA4 datasource > Select GA4 account.
- Click Edit to the right of Google Ads datasource > Select Google Ads account.
- Click Edit to the right of Search Console Site Impression datasource > Select Search Console account.
- Click Edit to the right of Search Console URL Impression datasource > Select Search Console account.
- Click the Acknowledge and save button to the bottom right.
How to Use the Actionable Google Marketing Template
The template is designed to answer the most important questions needed to optimise your marketing.
Page: Overview
Provides an at-a-glance performance for Google Analytics 4, Google Ads and Search Console.
Scorecards and more detailed time series:
- What is our cost per conversion, and how is it trending?
- How many clicks are we generating from Google Search, and is this number increasing or decreasing?
- How many users are meaningfully interacting with our site, and how is this engagement trending?
- What is our total revenue from purchases, and is it growing?
The top performer tables
- Which marketing channels and sources are generating the most revenue?
- Which campaigns have the lowest (or highest) cost per conversion?
- What are the top search terms bringing users to our site from organic search?
Page: GA4 Purchase: Session
If no other GA4 Ecommerce events are implemented other than the purchase event.
- What is the overall engagement level?
- How long do engaged users stay?
- What is the conversion rate of engaged sessions to purchases?
- What is the total revenue?
- What are the detailed performance metrics for each traffic source and medium?
- Which sources drive the most engaged traffic and conversions?
- What is the conversion performance of different landing pages?
- Which products are purchased most often, and what revenue do they generate?
Page: GA4 E-Com: Session
This page is for site that have the GA4 Ecommerce events implemented.
Page: GA4 Purchase: User
Shifts the focus from session-scoped data to user-scoped data from Google Analytics 4, specifically for purchases. This allows for analysis based on first-user interactions.
- How many active users are there?
- How engaged are they on average?
- What is the purchase conversion rate for active users?
- What is the average revenue generated per paying user?
Page: Google Ads Explore
This page is dedicated to analysing the performance of Google Ads campaigns.
Page: Search Console Queries
Focuses on organic search performance using data from Google Search Console, specifically looking at search queries.
- What is our overall visibility in organic search (impressions)?
- How many organic clicks are we getting?
- What is our average click-through rate from search results?
- What is our average ranking position?
Page: Search Console Pages
Focuses on the performance of specific landing pages in organic search.
- Which specific pages on our website are attracting the most organic clicks?
- Which pages have high impressions but low CTR?
- Which pages rank well?
- Which pages need content or SEO optimisation?
Frequently Asked Questions
Can I see my own data with the demo template?
Yes. You need a Google Account that has access to the data you want to see, that is, Google Analytics 4, Google Ads and/or Search Console.
Make sure you are logged in with an appropriate Google Account in the browser you open the template in. Then use the Data Control to the top of the template to select the Google Analytics 4, Google Ads and/or Search Console accounts you want to see.
What are the limitations of the demo template?
The main limitations of the demo template are:
- You cannot make a copy.
- Custom Visualisations (like the Funnel) won’t work with your data. Since the custom visualisation associated with data sources controlled by the Data Control only work with the default, they will not work when you select your accounts from the Data Control.
- The Questions & Actions section only contains sample data.
You can make use all the other features of the demo template to see if you can use it to take action.